Solutions Group, formerly Greens Accounting Firm, is an excellent accounting firm based in Longwood, FL. Approaching their ten year anniversary, they were looking for a complete rebranding with an eye on some exciting expansion.
Goals for the project were to keep some cues from the old brand, project a modern and sophisticated image, and create an overarching identity that could support several arms of specific specialty.
Rebranding – What once was old is new again
Sticking with a black and white color scheme, the S and G weave together in a slight nod to the old logo. One of the initial design ideas discussed was a crest-style mark. The original idea was much more ornate, but as we refined the idea we kept stripping away pieces until we ended up with more of a shield look. This works well as a nod to the owner’s past as a police officer – one of those funny coincidences that happen on accident (or perhaps subconsciously on purpose).
Money money money
The lines around the shield mimic the engraved style found on U.S. currency.
At the end of the day
We’re excited to see this new brand launch and be part of the further expansion as it continues to grow. We truly love working with great people, and Solutions Group are some of the best!